Prospecting the Next Wave of Wealth
Meet the next wave of high-net-worth investors
The top 10% of earners under age 50 represent a huge opportunity to grow your practice—but they don’t look or behave like your current clients. Use this program to better understand and connect with the "next wave" of investors.
in assets are expected to pass from baby boomers to millennials over the next two decades.1
households in America with $3 million-plus in investable assets are now under the age of 56.2
Gain insight into the future of wealth
Most next wave investors are seeking financial advice.1 Use these resources to understand their unique needs and preferences and learn where and how to reach them.
Prospecting the next wave of wealth
Use this turnkey playbook to master seven simple steps for better acquisition and retention of young, wealthy, and diverse next wave investors.
Are you prepared for the next wave of wealth?
Learn about the attitudes and needs of next wave investors—including goals, communication styles, and expectations of financial professionals.
White paper
Access the key insights from our proprietary qualitative and quantitative research on the top 10% of earners under age 50.
Program guide
Use this helpful outline of "Prospecting the Next Wave of Wealth" tools and resources to customize your program journey.
Retirement positioning worksheet
Looking to diversify your practice? Craft a retirement value proposition describing what unique benefits you bring to plan sponsor relationships.
Engage with next wave investors
Use these targeted tools and resources with next wave investors to build trust and strengthen client relationships.
Building generational wealth
Use this seminar with clients to highlight specific needs and challenges of diverse investors (e.g., Black/African American, Asian, Hispanic or Latino, or LGBTQ+ investors) and help them build generational wealth.
Social media kit
Use our prepackaged posts (including images) to run your own targeted social media campaign—positioning yourself as a valuable resource for next wave investors.
Connect with diverse investors through targeted insights
Share financial health insights specifically developed for Black American, Hispanic or Latino, Asian American, and LGBTQ+ next wave investors.
Black American wealth: By the numbers
Hispanic or Latino wealth: By the numbers
Asian American wealth: By the numbers
LGBTQ+ wealth: By the numbers
Explore these complementary Practice Management programs
Next Wave of Advice
Planning doesn't equal execution. 50% of clients implement less than 20% of the financial advice they receive. Take clients from good intentions to tangible actions with financial coaching.
Intergenerational Wealth Transfer
The 'Great Wealth Transfer' is underway—and 70% of heirs plan to change financial professionals when they inherit.1 This program helps you strengthen family relationships to secure business for years to come.
Contact us
Learn more about how we can help you, your clients, and your practice succeed.
Broker-Dealer, RIA, and Regional Bank
800.564.6958
AdvisorServices@troweprice.com
Variable Annuity
855.829.5343
VA_Sales_Desk@troweprice.com
1 Knight Frank, The Wealth Report, 18th edition, 2024.
2 2024 Bank of America Private Bank Study of Wealthy Americans.
202503-4246962
